Craftspring is leaving ~$460K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Craftspring
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: CRAFTSPRING10 is yours, use it here
Preview Text: Handcrafted gifts for the people who are hardest to shop for
HERO MODULE
Hero Approach: Direct
H1: Made By Hand
Subhead: For the people you love most
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your $10 off code is CRAFTSPRING10. Good for 14 days. Every piece below was made by a real artisan, not a machine.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Strawberry Pint Ornament The one people buy twice, once for themselves and once to give away
Blueberry Pint Ornament Summer charm in felt form, 5 stars across the board
Farmer's Market Tote Ornament For the person who lives for Saturday mornings at the market
Frog Ornament A handmade nature piece that earns its place on any tree
Bon Appétit Cookbook Ornament The home cook on your list will actually love this
Spring Splash Mini Ornaments Set of 8. One purchase, eight joyful gifts ready to go
2
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In 2007, I received a grant from Wellesley College to study women's entrepreneurship in Central Asia. I spent a year traveling through Xinjiang, Uzbekistan, Iran, Tajikistan, and Kyrgyzstan with no real plan except to pay attention.
What I found stopped me in my tracks. Kyrgyz women had been passing down the art of wool felting for generations. Mother to daughter, grandmother to granddaughter. And the things they made were genuinely extraordinary. Beautiful in a way that felt alive. I kept thinking: almost nobody outside these communities will ever see this.
I came home wanting to change that. Not to extract something from those artisans, but to build something real with them. Fair prices, advance payment, year-round work. A relationship, not a transaction.
That was 15 years ago. Today Craftspring works with artisan partners in Kyrgyzstan, India, Madagascar, Germany, and Peru. The same belief drives every single piece we make: something handcrafted with real skill carries something a machine-made object simply cannot.
When you give one of our ornaments or gifts, you're passing that along.
Your welcome code CRAFTSPRING10 takes $10 off your first order and is good for the next 14 days. If you have any questions about a piece. What it's made from, who made it, whether it's right for the person you're shopping for. Just hit reply. I genuinely love talking about this stuff.
– Anne
Founder, Craftspring
3
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INBOX MODULE
Subject Line: Handmade means something different here
Preview Text: Six things that separate a Craftspring piece from a gift card
HERO MODULE
Hero Approach: Curiosity
H1: Not Mass Produced
Subhead: Here's what that actually means
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Anyone can call something handmade. Here's what Craftspring actually does differently.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What You're Actually Getting
Infographic: Checklist
- Every piece is made entirely by hand. Not assembled by machine, not finished by machine, hand-made start to finish by a skilled artisan
- Craftspring has worked directly with its artisan partners for 10–15 years. These are real relationships, not wholesale sourcing
- Artisans set their own prices and receive 30–50% of each order paid upfront before production starts
- Materials are locally sourced where possible. Wool, AZO-free dyes, and some botanical dyes made from onion skin, madder, walnut, and apricot
- Packaging is eco-friendly by design. Cotton bags instead of plastic, minimal waste, combined packaging at no extra cost
- 6,000+ verified five-star reviews from people who gave these as gifts and watched the reaction
Products Shown
- Maine Lobsterman Ornament. For the person your usual gifts never quite fit
- Opossum with Babies Ornament. The gift that starts a conversation
- Spring Splash Mini Ornaments. Set of 8. When one just isn't enough
4
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INBOX MODULE
Subject Line: You browsed, but didn't grab this
Preview Text: CRAFTSPRING10 is still yours. But only for another 8 days
HERO MODULE
Hero Approach: Direct
H1: Still $10 Off
Subhead: Eight days left on your code
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Your code CRAFTSPRING10 expires in 8 days. A few pieces worth a closer look before it does.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most-Loved Right Now
Strawberry Pint Ornament. 78 reviews and counting, because it's just that good
Blueberry Pint Ornament The one people order again the following year
Bon Appétit Cookbook Ornament A gift a home cook will actually put somewhere visible
Farmer's Market Tote Ornament For the friend who texts you their haul every Sunday
Frog Ornament Nature-lover approved, fully handmade
Spring Splash Mini Ornaments Set of 8. Six gifts solved in one order
5
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INBOX MODULE
Subject Line: Most brands won't show you this
Preview Text: What you're actually choosing between when you shop for gifts
HERO MODULE
Hero Approach: Question
H1: What Are You Buying
Subhead: The comparison most brands won't show you
Cta Button: See for Yourself
MODULE 2: TRANSITION COPY
Most ornaments look fine in the store photo. Here's what the comparison actually looks like.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Craftspring vs. The Typical Gift Shop Find
Infographic: Table
| Dimension | Craftspring | Typical Competitor |
|---|---|---|
| How it's made | Entirely by hand, every piece | Machine-manufactured or mass-produced |
| Artisan relationship | Direct 10–15 year partnerships; artisans set their own prices | Wholesale sourcing, no direct relationship |
| Worker pay | 30–50% paid upfront before production starts | Paid on delivery; seasonal or contract-only |
| Materials | Locally sourced wool, AZO-free and botanical dyes | Synthetic materials, conventional industrial dyes |
| Gift specificity | Hundreds of occasions and themes. Maine lobster, Farmer's Market, foodie, nature, and more | Generic designs that technically fit anyone and actually suit no one |
| Packaging | Eco-friendly cotton bags, combined at no cost | Standard plastic or non-recyclable gift packaging |
| Verified reviews | 6,000+ five-star reviews | Varies widely; often thin or unverified |
Products Shown
- Maine Lobsterman Ornament. The regional gift that doesn't feel like a souvenir
- Opossum with Babies Ornament. Specific enough to feel intentional, joyful enough to earn a permanent spot
6
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INBOX MODULE
Subject Line: 6,000 five-star reviews, four tell it best
Preview Text: Real customers. Real reactions. Real gifts.
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Here's what customers actually said
Cta Button: Shop the Reviews
MODULE 2: TRANSITION COPY
Six thousand reviews is a lot to sort through. These four say everything you need to know.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Say
Infographic: Numbered List
- "This little guy is just as adorable in person! Very well made and absolutely precious!". Jenny H.
- "I ordered as a gift for a friend, when it arrived I was impressed with the quality and how cute it is. Highly recommend for cuteness!". Patricia Kelly V.
- "Adorable ornament. Perfect Christmas gift for my horse-riding granddaughter!". Karen P.
- "It's perfect in my kitchen.". Judy W.
Products Shown
- Strawberry Pint Ornament. The one Jenny was talking about
- Bon Appétit Cookbook Ornament. Exactly where Judy's ended up
- Frog Ornament. The kind of specific gift Karen found for her granddaughter
7
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INBOX MODULE
Subject Line: CRAFTSPRING10 gone in 48 hours
Preview Text: After this, the $10 off is gone
HERO MODULE
Hero Approach: Direct
H1: 48 Hours Left
Subhead: Code gone after this
Cta Button: Use Code Now
MODULE 2: TRANSITION COPY
Your code CRAFTSPRING10 expires in 48 hours. After that it's done. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Last Chance to Use Your $10 Off
Strawberry Pint Ornament. 78 five-star reviews and the clear fan favorite
Blueberry Pint Ornament The repeat purchase people come back for every season
Farmer's Market Tote Ornament For the person your usual gifts never quite land with
Maine Lobsterman Ornament The regional piece that punches way above its price
Spring Splash Mini Ornaments Set of 8. One order, eight handcrafted gifts sorted
Bon Appétit Cookbook Ornament A kitchen piece the home cook in your life will genuinely love
8
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I noticed you hadn't used your welcome code yet, and I wanted to check in before it disappears.
No pressure at all. Honestly, if the timing isn't right or you just haven't found the right piece yet, that's completely fine. We add new collections every week, and there's no shortage of reasons to come back.
But if something did put you off. A question about a product, uncertainty about sizing or quality, or just not knowing what to pick. I'd genuinely love to hear it. Hit reply and I'll get back to you personally. That's not a bot offer. It's just how I prefer to handle things.
If you are still thinking about an order, your code CRAFTSPRING10 takes $10 off and expires today. You can use it at craftspring.com.
– Anne
Founder, Craftspring
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.